Hey friend, welcome to Yes Friends. We’re here to make ethical clothing affordable. And transform the fashion industry. Small goals.


Here's two options for you...

One. Take a sneak peak at the hottest collection of sustainable & ethical clothing on the internet 👇


Two. Carry on scrolling to find out why Mother Teresa and James Dean would buy our T-shirts.


Get ready for Christmas. Shop the full collection 👇

If  Mother Teresa bought T-shirts & hoodies, she'd buy these ones.

Clothes are the products with the 2nd highest risk of modern slavery and produce around 10% of global greenhouse gas emissions (that’s more than planes!). 


Nobody wants that.


But £80 for a sustainable T-shirt? Nobody wants that either.


And not buying clothes isn’t an option either (nobody wants to see that).


So... we made an environmentally friendly, slavery free T-shirt for £7.99 and hoodie for £29.99 😲

One. Our garment workers get paid good wages. 


Two. The factory is powered by wind and solar energy. 


Three. Classic cuts, they're never going out of style.


Four. They're made from Fairtrade organic cotton, it's like wearing a cloud ⛅️

One. Our garment workers get paid good wages. 


Two. The factory is powered by wind and solar energy. 


Three. A timeless cut, that's never going out of style.


Four. They're made from Fairtrade organic cotton, so it's like wearing a cloud ⛅️

But how is this madness possible?

There’s a myth in the fashion industry that goes like this:


“It’s way too expensive to pay workers well and treat the planet well and run a successful business”.


But the truth is, with a little bit of scale it's possible to pay workers well, use sustainable materials and be affordable. Ethical doesn't have to mean artisanal.


Did you know: if your favourite brands paid a few pennies extra per T-shirt they could have paid their workers a living wage 😲

Our Timeless Designs

Our original T-shirts and hoodies are cut from Fairtrade organic cotton. That means they're as soft as the Andrex puppy and perfect for the first date, the morning run and everything in between.


We experimented with loads of designs until we landed on the Yes Friends Original designs. They're simple, timeless, and will literally never go out of style. Join the club of rockstars and cult heroes who've been rocking these classic looks for years.

Did you say the factory is solar powered?

Yes! It’s actually powered by both solar and wind energy. Our T-shirts and hoodies produce 90% less carbon compared to conventional T-shirts and hoodies.


Okay, this is the best.

What are good wages?

We’re part of the Fair Share Scheme, this means we pay an additional premium which goes directly to our garment workers.


Adding as little as 10p to the price of a T-shirt and 54p to a hoodie increases workers wages by a whopping 50%. Sounds like magic, but it’s just maths. Magic Maths. 


The bigger we get, the bigger impact we can have. 

What's this about super soft Fairtrade and organic cotton?

It’s a win, win, win, win, win.


We pay farmers a Fairtrade Price for the organic cotton and also an additional Fairtrade Premium that goes towards a community fund.


Organic cotton is primarily rain-fed, reducing the need for water irrigation. 


Our organic cotton is grown, spun, knitted, cut & sewn all in India. So it’s not trekking around the world from one factory to another racking up carbon miles.


We don’t use pesky pesticides or toxic chemicals which means happy soil, happy farmers and happy skin. 


Oh, and did we mention it feels like you’re wearing a cloud? ⛅️

This is crazy, do you have any certifications to back up these claims?

Of course. Our factory is located in Tirupur, India and is certified by GOTS, WRAP, Oeko-tex etc. our supplier is also audited by Fair Wear Foundation. The Organic Cotton comes from Indore, India and is certified by Fairtrade.

We're on a mission

Yes Friends is on a mission to transform the lives of garment workers around the globe.


Our main focus is to continue increasing wages for garment workers throughout the supply chain. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans here.


We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.

One. Take a look around the Yes Friends shop 👇

Two. Sign up below to read (occasionally) funny stories from behind the scenes.


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