THE £7.99 SUSTAINABLE
& ETHICAL T-SHIRT


4,293

T-shirts sold to launch Yes Friends!

join the waitlist

Hey friend, welcome to Yes Friends. We’re here to make ethical clothing affordable. And to transform the fashion industry. Small goals.


We started with The £7.99 Sustainable & Ethical T-Shirt


On 7th April, we opened our pre-order campaign, selling over 4,000 T-shirts to launch Yes Friends. We were featured in The Guardian and The Independent, and backed by over 100 MPs and peers in a letter to fast fashion giants. We were given a 'Great' rating from Good On You. And received countless encouraging messages from all of you. Your support has been nothing short of amazing. Thank you. Thank you. Thank you. 


So, what's next?


Now it's time to make 4,293 T-shirts. Time to think about future collections. Time to think up wild marketing ideas. Time to pitch to investors. Time to transform the fashion industry.


This is just the start friends.


Here's two options for you

One. Sign up below to be the first to know when our next product launches 🚀

Two. Carry on reading to find out why Mother Theresa and James Dean would buy our t-shirts.

If Mother Theresa bought 

T-shirts, she'd buy this one.

Clothes are the products with the 2nd highest risk of modern slavery and produce around 10% of global greenhouse gas emissions (that’s more than planes!). 


Nobody wants that.


But £80 for a sustainable t-shirt? Nobody wants that either.


And not buying clothes isn’t an option either (nobody wants to see that).


So... we’ve made an environmentally friendly, slavery free t-shirt for £7.99 😲

One. Our garment workers get paid good wages. 


Two. The factory is powered by wind and solar energy. 


Three. A timeless cut, that's never going out of style.


Four. And they're made from Fairtrade and organic cotton, so it's like wearing a cloud ⛅️

100% Fairtrade Organic Cotton

But how is this madness possible?

There’s a myth in the fashion industry that goes like this;


“It’s way too expensive to pay workers well and treat the planet well and run a successful business”.


But the truth is, with a little bit of scale it's possible to pay workers well, use sustainable materials and be affordable. Ethical doesn't have to mean artisanal.


Did you know: if your favourite brands paid a few pennies extra per t-shirt they could have paid their workers a living wage 😲


We’re here to transform the fashion industry, we just need your help.

Our Timeless T-Shirt Design

Our original T-shirts are cut from a mid-weight Fairtrade and organic cotton. That means our tees are as soft as the Andrex puppy and perfect for the first date, the morning run and everything in between.


We experimented with loads of designs until we landed on the Yes Friends Original cut. It’s simple, it’s timeless, and it'll literally never go out of style. Join the club of rockstars and cult heroes who've been rocking this classic look for years.

Did you say the factory is solar powered?

Yes! It’s actually powered by both solar and wind energy. Our t-shirts produce 90% less carbon compared to a conventional t-shirt.


Okay, this is the best t-shirt ever.

90% less CO2 produced, compared to a conventional cotton t-shirt.

What are good wages?

We’re part of the Fair Share Scheme, this means we pay an additional premium per t-shirt that goes directly to the garment workers. 


The scheme has already increased the lowest paid workers wages by a whopping 50%. Sounds like magic, but it’s just maths. Magic Maths. 


The bigger we get, the bigger impact we can have. 


Ready to transform lives?


We pay our workers good wages.

What’s this about our super soft Fairtrade and organic cotton?

It’s a win, win, win, win, win.


Fairtrade guarantees a fair price and a premium dedicated to benefit the farmers.


Organic cotton is primarily rain-fed, reducing the need for water irrigation. 


Our organic cotton is grown, spun, knitted, cut & sewn all in India. So it’s not trekking around the world from one factory to another racking up carbon miles.


We don’t use pesky pesticides or toxic chemicals which means happy soil, happy farmers and happy skin. 


Oh, and did we mention it feels like you’re wearing a cloud? ⛅️

100% Fairtrade Organic Cotton

This is crazy, do you have any certifications to back up these claims?

Of course. Our factory is located in Tirupur, India and is certified by GOTS, WRAP, Oekotex etc. our supplier is also audited by FairWear Foundation.


Our organic cotton comes from Indore, India. All of the cotton is Fairtrade certified, traded, audited and sourced from Fairtrade producers.

The factory is powered by renewable energy.

We're on a mission

Yes Friends is on a mission to transform the lives of garment workers around the globe.


Our main focus is to continue increasing wages for garment workers throughout the supply chain. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans here.


We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.

Sign up below to be the first to know when our next product launches 🚀


 Go on, tap on these fun little icons

Hey friend, welcome to Yes Friends. We’re here to make ethical clothing affordable. And to transform the fashion industry. Small goals.

We started with The £7.99 Sustainable & Ethical T-Shirt

On 7th April, we opened our pre-order campaign, selling over 4,000 T-shirts to launch Yes Friends.  We were featured in The Guardian and The Independent, and backed by over 100 MPs and peers in a letter to fast fashion giants. We were given a 'Great' rating from Good On You. And received countless encouraging messages from all of you.  Your support has been nothing short of amazing. Thank you. Thank you. Thank you. 

So, what's next?

Now it's time to make 4,293 T-shirts. Time to think about future collections. Time to think up wild marketing ideas. Time to pitch to investors. Time to transform the fashion industry.

This is just the start friends.

Here's two options for you

One. Sign up below to be the first to know when our next product launches 🚀

Two. Carry on reading to find out why Mother Theresa and James Dean would buy our T-shirts.

If Mother Theresa bought t-shirts, she'd buy this one.

Clothes are the products with the 2nd highest risk of modern slavery and produce around 10% of global greenhouse gas emissions (that’s more than planes!). 


Nobody wants that.


But £80 for a sustainable t-shirt? Nobody wants that either.


And not buying clothes isn’t an option either (nobody wants to see that).


So... we’ve made an environmentally friendly, slavery free t-shirt for £7.99 😲

One. Our garment workers get paid good wages. 


Two. The factory is powered by wind and solar energy. 


Three. A timeless cut, that's never going out of style.


Four. They're made from Fairtrade and organic cotton, it's like wearing a cloud ⛅️

One. Our garment workers get paid good wages. 


Two. The factory is powered by wind and solar energy. 


Three. A timeless cut, that's never going out of style.


Four. They're made from Fairtrade and organic cotton, so it's like wearing a cloud ⛅️

But how is this madness possible?

There’s a myth in the fashion industry that goes like this;


“It’s way too expensive to pay workers well and treat the planet well and run a successful business”.


But the truth is, with a little bit of scale it's possible to pay workers well, use sustainable materials and be affordable. Ethical doesn't have to mean artisanal.


Did you know: if your favourite brands paid a few pennies extra per t-shirt they could have paid their workers a living wage 😲


We’re here to transform the fashion industry, we just need your help.

But how is this madness possible?

There’s a myth in the fashion industry that goes like this;


“It’s way too expensive to pay workers well and treat the planet well and run a successful business”.


But the truth is, with a little bit of scale it's possible to pay workers well, use sustainable materials and be affordable. Ethical doesn't have to mean artisanal.


Did you know: if your favourite brands paid a few pennies extra per t-shirt they could have paid their workers a living wage 😲


We’re here to transform the fashion industry, we just need your help.

Our Timeless T-Shirt Design

Our original T-shirts are cut from a mid-weight Fairtrade and organic cotton. That means our tees are as soft as the Andrex puppy and perfect for the first date, the morning run and everything in between.


We experimented with loads of designs until we landed on the Yes Friends Original cut. It’s simple, it’s timeless, and it'll literally never go out of style. Join the club of rockstars and cult heroes who've been rocking this classic look for years.

Our Timeless T-Shirt Design

Our original T-shirts are cut from a mid-weight Fairtrade and organic cotton. That means our tees are as soft as the Andrex puppy and perfect for the first date, the morning run and everything in between.


We experimented with loads of designs until we landed on the Yes Friends Original cut. It’s simple, it’s timeless, and it'll literally never go out of style. Join the club of rockstars and cult heroes who've been rocking this classic look for years.

Did you say the factory is solar powered?

Yes! It’s actually powered by both solar and wind energy. Our t-shirts produce 90% less carbon compared to a conventional t-shirt.


Okay, this is the best t-shirt ever.

What are good wages?

We’re part of the Fair Share Scheme, this means we pay an additional premium which goes directly to our garment workers.


The scheme has already increased the lowest paid workers wages by a whopping 50%. Sounds like magic, but it’s just maths. Magic Maths. 


The bigger we get, the bigger impact we can have. 

What's this about super soft Fairtrade and organic cotton?

It’s a win, win, win, win, win.


Fairtrade guarantees a fair price and a premium dedicated to benefit the farmers.


Organic cotton is primarily rain-fed, reducing the need for water irrigation. 


Our organic cotton is grown, spun, knitted, cut & sewn all in India. So it’s not trekking around the world from one factory to another racking up carbon miles.


We don’t use pesky pesticides or toxic chemicals which means happy soil, happy farmers and happy skin. 


Oh, and did we mention it feels like you’re wearing a cloud? ⛅️

What's this about super soft Fairtrade and organic cotton?

It’s a win, win, win, win, win.


Fairtrade guarantees a fair price and a premium dedicated to benefit the farmers.


Organic cotton is primarily rain-fed, reducing the need for water irrigation. 


Our organic cotton is grown, spun, knitted, cut & sewn all in India. So it’s not trekking around the world from one factory to another racking up carbon miles.


We don’t use pesky pesticides or toxic chemicals which means happy soil, happy farmers and happy skin. 


Oh, and did we mention it feels like you’re wearing a cloud? ⛅️

This is crazy, do you have any certifications to back up these claims?

Of course. Our factory is located in Tirupur, India and is certified by GOTS, WRAP, Oeko-tex etc. our supplier is also audited by FairWear Foundation.


Our organic cotton comes from Indore, India. All of the cotton is Fairtrade certified, traded, audited and sourced from Fairtrade producers.

This is crazy, do you have any certifications to back up these claims?

Of course. Our factory is located in Tirupur, India and is certified by GOTS, WRAP, Oeko-tex etc. our supplier is also audited by Fair Wear Foundation. 

Our organic cotton comes from Indore, India. All of the cotton is Fairtrade certified, traded, audited and sourced from Fairtrade producers.

This is crazy, do you have any certifications to back up these claims?

Of course. Our factory is located in Tirupur, India and is certified by Fairtrade, GOTS, BSCI etc. our supplier is also audited by FairWear Foundation. The Organic Cotton comes from Indore, India and is certified by Fairtrade.

We're on a mission

Yes Friends is on a mission to transform the lives of garment workers around the globe.


Our main focus is to continue increasing wages for garment workers throughout the supply chain. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans here.


We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.

We're on a mission

Yes Friends is on a mission to transform the lives of garment workers around the globe.


Our main focus is to continue increasing wages for garment workers throughout the supply chain. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans here.


We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.

Sign up below to be the first to know when our next product launches 🚀


 Go on, tap on these fun little icons

Sign up below to be the first to know when our next product launches 🚀 


 Go on, tap on these fun little icons